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Services

Salesforce Marketing Cloud services

Marketing Wind works across the whole Salesforce Marketing Cloud platform — the strategy that sets direction, the architecture underneath it, the development that makes it real, and the support that keeps it running.

Strategy and Architecture

Decisions made early in a Marketing Cloud program tend to outlive the people who made them. This is the work of getting those decisions right.

  • Salesforce Marketing Cloud Strategy

    Translate marketing goals into a Marketing Cloud roadmap: what to build, in what order, and what the platform should be responsible for versus the systems around it.

    • Current-state assessment and gap analysis
    • Phased roadmap tied to business outcomes
    • Build-versus-configure recommendations
  • SFMC Architecture

    Design the underlying structure of your instance — business units, data model, naming and folder conventions, sending domains, and permissions — so the environment stays coherent as it grows.

    • Business unit and account hierarchy design
    • Naming, folder, and governance standards
    • Send classification and subscriber model
  • SFMC Implementation

    End-to-end implementation of Marketing Cloud, from initial configuration through the first production campaigns, with documentation your team keeps after the engagement ends.

    • Instance configuration and provisioning support
    • Data, journey, and template foundations
    • Enablement and handover documentation
  • Platform Audits

    A structured review of an existing environment covering architecture, data, automations, journeys, deliverability, and governance — delivered as prioritized findings with recommended fixes.

    • Risk and technical-debt inventory
    • Prioritized remediation plan
    • Quick wins separated from structural work

Campaigns and Journeys

The day-to-day surface of Marketing Cloud: the journeys that run, the emails that send, and the content your team assembles without waiting on engineering.

  • Journey Builder

    Journey design and build across onboarding, nurture, lifecycle, transactional, and re-engagement programs — including entry sources, decision splits, wait logic, and goal configuration.

    • Entry source and re-entry strategy
    • Decision, split, and wait logic design
    • Journey versioning and release process
  • Email Studio

    Send configuration, subscriber and data extension management, A/B testing, tracking, and the sending practices that keep campaigns predictable at volume.

    • Send definitions and exclusion logic
    • Subscriber and preference management
    • Tracking and reporting alignment
  • Content Builder

    Modular template systems with reusable blocks, locked regions, and dynamic content so marketers can build on-brand emails quickly without breaking the underlying markup.

    • Reusable block and template architecture
    • Locked regions and editable zones
    • Dark mode and client-compatibility testing
  • Automation Studio

    Scheduled and file-triggered automations for imports, extracts, SQL queries, data transfers, and campaign processes — built with error handling and monitoring in mind.

    • Import, extract, and file transfer activities
    • Query sequencing and dependency management
    • Failure alerting and recovery paths
  • Personalization

    Content that adapts to the subscriber using profile attributes, behavioral data, and related records — implemented so it degrades gracefully when data is missing.

    • Dynamic content and conditional blocks
    • Data-driven product and recommendation blocks
    • Fallback handling for incomplete data
  • Deliverability Optimization

    Review and improvement of authentication, sending reputation, list hygiene, and engagement practices, with a plan for warming or recovering a sending domain.

    • SPF, DKIM, and domain authentication review
    • List hygiene and suppression strategy
    • IP and domain warming plans

Development

When configuration reaches its limit, the work moves into code. This is the part of Marketing Cloud that most teams need outside help with.

  • AMPscript Development

    Personalization logic, lookups, formatting, and content assembly written to be readable and maintainable — not a wall of nested inline blocks nobody wants to touch.

    • Lookup, exclusion, and formatting logic
    • Reusable snippets and shared functions
    • Defensive handling of null and edge-case data
  • SQL Development

    Segmentation and data preparation queries built for correctness and runtime, including staged query chains that keep long-running automations inside their windows.

    • Segmentation and audience queries
    • Staged, incremental query design
    • Query performance troubleshooting
  • SSJS Development

    Server-side JavaScript for the cases AMPscript cannot cover cleanly: API orchestration, complex data handling, error trapping, and CloudPage logic.

    • Platform and Core function development
    • API orchestration from within the platform
    • Structured error handling and logging
  • CloudPages

    Landing pages, preference centers, form captures, and microsites built on CloudPages, with attention to data validation, security, and mobile behavior.

    • Preference centers and unsubscribe flows
    • Form capture with server-side validation
    • Authenticated and personalized pages
  • REST & SOAP API Integration

    Integrations that read from and write to Marketing Cloud programmatically — triggered sends, data extension writes, subscriber management, and asset operations.

    • Installed package and OAuth setup
    • Triggered send and transactional messaging
    • Rate limit, retry, and error strategy
  • Data Extensions & Data Architecture

    A data model that supports how you actually segment and send: sensible keys and relationships, retention policies, and structures that stay queryable as volume grows.

    • Sendable and shared data extension design
    • Primary keys, indexes, and relationships
    • Retention policy and data volume planning

Data and Integration

Marketing Cloud is rarely the only system in the picture. Most of the durable value comes from how well it connects to everything else.

  • Salesforce CRM Integration

    Connect Sales Cloud and Service Cloud data to marketing execution — synchronized objects, journey entry from CRM events, and engagement data flowing back to the record.

    • Synchronized data sources and object mapping
    • CRM-triggered journey entry
    • Engagement data written back to Salesforce
  • Marketing Cloud Connect

    Configuration and troubleshooting of Marketing Cloud Connect, including user mapping, business unit alignment, and the sync issues that surface once real volume moves through it.

    • Connector configuration and user mapping
    • Sync troubleshooting and reconciliation
    • Send-from-Salesforce enablement
  • Salesforce Data Cloud

    Support for connecting customer data across systems and activating unified audiences in Marketing Cloud — data streams, identity resolution, segments, and activation targets.

    • Data stream and ingestion planning
    • Identity resolution and unified profiles
    • Segment activation into Marketing Cloud

Troubleshooting and Ongoing Support

Sometimes the need is not a project. It is getting a specific thing fixed, or having someone dependable to call.

  • Troubleshooting

    Root-cause investigation for journeys that stall, automations that fail, sends that do not go out, and data that arrives wrong — with a fix and an explanation of what went wrong.

    • Journey and automation failure analysis
    • Data and integration discrepancy tracing
    • Rendering and deliverability investigation
  • Ongoing Consulting & Development Support

    Recurring Marketing Cloud capacity for teams that need senior expertise available without adding headcount — campaign builds, development work, reviews, and escalation support.

    • Flexible monthly capacity
    • Development and campaign build support
    • Architecture review and escalation help

Need help with Salesforce Marketing Cloud?

Tell us what you’re trying to build or where the current setup is getting in the way. We’ll tell you honestly whether we’re the right fit and what the work would look like.