About
About Marketing Wind
Marketing Wind is a specialized Salesforce consultancy focused primarily on Salesforce Marketing Cloud and the marketing technology around it.
We work with organizations that have real complexity to manage — integrated systems, meaningful data volume, multiple stakeholders — and we stay close enough to the platform to be useful on the details, not just the direction.
Marketing technology should make marketing easier and more powerful — not create unnecessary complexity.
Our mission
What we’re here to do
Help organizations build scalable marketing technology that improves customer experiences and allows marketing teams to move faster.
In practice, that usually means removing friction: untangling a data model that has grown past its original purpose, replacing manual processes with automation that can be trusted, or making a journey understandable enough that the team running it can change it without filing a ticket. The measure of success is whether the marketing team can do more, more confidently, than they could before.
Our approach
How we work
Practical architecture
Structure the platform around how your team actually segments, sends, and reports — not around a reference diagram that assumes conditions you do not have.
Maintainable solutions
Naming conventions, documentation, and code written so the next person can follow it. If a solution only works while we are involved, it is not finished.
Clear communication
Plain explanations of technical trade-offs, and a straight answer when something is a bad idea. Marketing stakeholders and technical teams both get the version they need.
Strong technical execution
Hands-on development, not slide decks that hand off to someone else. The people advising on the architecture are the people who build it.
Long-term scalability
Decisions weighed against where your data volumes, audiences, and program complexity are heading, so the platform does not need a rebuild after the next growth cycle.
Our expertise
Where our experience sits
Journeys and automation
- Journey Builder
- Automation Studio
- Triggered sends
- Campaign orchestration
Content and messaging
- Email Studio
- Content Builder
- Dynamic content
- Personalization
Development
- AMPscript
- SQL
- SSJS
- CloudPages
- REST & SOAP APIs
Data and integration
- Data architecture
- Data Extensions
- Marketing Cloud Connect
- Salesforce Data Cloud
Let’s talk about your Marketing Cloud environment
If you’re weighing an implementation, inheriting an environment someone else built, or just want a second opinion on an approach, we’re glad to talk it through.